Making the right impression with your promotional products

Do you want a new reusable water bottle? Sure. How about a coupon off your next purchase? Yes. What about a free USB drive?  Absolutely, I’ll take that too. Sunglasses? A koozie? A beach bag? Yes, yes, and yes. To a college student, young professional, or really anybody for that matter, we all love free …

IMC Travel Guide

It is commonly cited by wanderlusters that “travel is the only thing you can buy that makes you richer.” And after the brief stents of traveling I have had thus far in my life, I can agreeably argue the points to which traveling enriches. I can also argue that that there are plenty of people, …

Photo analytics – watching your brand in the wild

Often the most important and cherished commentaries are accompanied with visuals. Take for example newspapers; a blown up photograph accompanies every front page story. Images, whether in the form of paintings, drawings, photography, or digital illustration, have power and influence the written word do not possess. Even in an electronic world, image and graphic content …

Nigerians prove hashtag activism effective in gaining international attention

It is undoubted, that within the past month, Africa has claimed a stake in news and media coverage. Boko Haram, Ebola, and now the US – Africa Leader’s Summit have left a buzzing trend on almost all channels. As gatekeepers latch on, it is clear that the country is in dire need of some positive …