Pandora Jewelry’s Mother’s Day commercial is the perfect example of brand reinforcement

Moms… they are uniquely ours and we are uniquely theirs. And the day to celebrate them and all that they do for us, is just around the corner. Some may tout Mother’s Day as a “hallmark holiday” but the gesture to give them a day to be appreciated will leave most of us reminiscing on … Continue reading Pandora Jewelry’s Mother’s Day commercial is the perfect example of brand reinforcement

Advertisements

More than just players score at March Madness

The Blue Devils aren’t the only ones who came out of March Madness a winner – so did advertisers. America’s appetite for basketball drama has consistently led the NCAA Tournament to rank as one of the largest sporting events in the world. For nearly three weeks, channels, eyes, and hopeful hearts are tuned to the … Continue reading More than just players score at March Madness

Why Starbucks’ efforts to spike race conversation has been a steaming topic

If you’re one of the millions of people that visit Starbucks regularly, you may have noticed that your cup was scribbled with more than just your complicated drink order. Last week, rather than promoting a new flavor, Starbucks promoted conversation – and not just small talk. In its “Race Together” campaign, Starbucks encouraged its baristas … Continue reading Why Starbucks’ efforts to spike race conversation has been a steaming topic