Streaming services changing the tide in the music industry

Taylor Swift – you love her, or you love her. Already having won over millions of fans, Swift’s recent media moves have her turning her peers into “Swiftes” too. In an open letter posted on her Tumblr page, Swift took aim and victor at Apple. Apple’s new and anticipated music app, Apple Music – which … Continue reading Streaming services changing the tide in the music industry

Bridging the gap between no experience and entry-level

Over the past few year marketers seem to have caught on to what we want – customization, integration, instant gratification. But it’s time to really start paying attention to what we are - “collaborative, inventive, giving, entrepreneurial”. And by “we” I mean myself, Caroline, our peers, and our generation itself – millennials. We’re not just important … Continue reading Bridging the gap between no experience and entry-level