The fact is, we mind what happens in our field. A field that encompasses not only advertising, but public relations, social media, and technology. Communication Minded is a blog dedicated to analyzing, admiring, and questioning marketing communication trends and work. It is a place for young professionals to come for knowledge, entertainment, and advice. Based on the experiences of ourselves, and of our guest contributors, we hope to foster discussion that leads to new and better IMC practices, and gives people outside our field a chance to learn what we actually do.