Black Americans who propelled the advertising industry forward

Sunday night, John Legend and Common accepted an Academy Award for their song “Glory”. Their win and musical performance made us all reflect on the past, contemplate the present, and hope for the future equality of blacks and all minorities in America. Mass communication industries, such as advertising, public relations, graphic design, television, media, etc., … Continue reading Black Americans who propelled the advertising industry forward

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Nonprofit Social Media: Starting From Scratch

Here at Communication Minded, we love our guest bloggers. But we particularly have some special love for February's contributor, our friend, Rachel Gracy. Rachel graduated from UNCW with a B.A. in Communication Studies with a concentration in Video Production and Advertising. She is currently serving with Global Education Ministries in Puerto Escondido, Mexico. Rachel is in … Continue reading Nonprofit Social Media: Starting From Scratch

Celebrating Art vs Capitalizing On The Artists

From Madonna to Taylor Swift to Paul McCartney, ACDC, Jessie J and many more, an A list compilation of celebrity attendees and performers can mean only one thing – the Grammys. Thousands tuned in this past Sunday for the 57th Annual Grammy Awards to see who was with who, who wore what, and most importantly, … Continue reading Celebrating Art vs Capitalizing On The Artists

Super Bowls ads that intercepted viewer interaction

Super Bowl Sunday… a big day for players, for viewers, and of course advertisers. For the rest of the week you can be guaranteed to hear these two things, “Can you believe that call?!” and “Did you see that commercial?!”. Every year millions tune in to give their critiques of the coaches and the commercials, … Continue reading Super Bowls ads that intercepted viewer interaction