IMC Travel Guide

It is commonly cited by wanderlusters that “travel is the only thing you can buy that makes you richer.” And after the brief stents of traveling I have had thus far in my life, I can agreeably argue the points to which traveling enriches. I can also argue that that there are plenty of people, who have grown richer from other things as well. Things such as marketing, advertising contracts, and being well spoken. This week, Caroline and I, thought we could combine both of these worlds – a post that highlights some of the best places for communication minded practitioners to visit.

United Kingdom

Guinness Storehouse – Dublin

Guinness sells over 1.8 billion glasses of beer a year. Well known for its dark appearance, hint of caramel taste, and smooth, velvet texture, Guinness has held a share of the beer market since its creation in the mid-seventeen hundreds. One can go visit the Irish beer at the Guinness Storehouse in Dublin. This 7-story building shows visitors how the beer is made and even teaches one how to pour the perfect pint, but the reason this highly visited tourist attraction made our list is because a whole floor of the building is dedicated to the brand’s advertising.


The ad gallery showcases many of the brand’s classic print and TV ads from the 1930s to today, as well as highlights its sponsorships role in many worldwide events. The brand truly recognizes that its ads and mascots are just as iconic as the beer itself. And after you’re finished with the tour, you can soak it all in with a 360-degree view of the city in the storehouse’s Gravity Bar on the top floor.

Museum of Brands, Packaging, and Advertising – London

Tucked away in a small part of London called Notting Hill, the Museum of Brands, Packaging and Advertising celebrates consumer and pop culture. Display cases are packed with objects such as vintage Heinz Cans, music artist’s memorabilia, and children’s toys. The products are usually lined up beside one another so you can see how the design has changed with the decades. This museum is a great stop before going to visit Kensington Palace and can be viewed in 30 minutes or less, as it is rather small in comparison to other London museums. Another great perk is that it is an included attraction on The London Pass.


United States

Newseum – Washington, DC

Among the historical artifacts and monuments that decorate our nation’s capital, Washington, D.C. also boasts a museum not focused solely on our past events, but also our current. The Newseum is an interactive museum of news and journalism – “serving as a forum for First Amendment study, exploration, and education.” The museum is seven levels of exhibits, galleries, theaters, two broadcast studios, and an interactive newsroom. One of it’s most notable exhibits, Today’s Front Pages, catalogues the front pages of over 800 newspapers worldwide each day. The Newseum covers an encompassing range of topics such as history of how news was/is covered, the transitions of the varying mediums used, and even ethics. A definite must visit for anyone involved in broadcast fields.


Here are Newseum’s 15 Permanent Exhibits:

  • The New York Times – Ochs-Sulzberger Family Great Hall of News
  • News Corporation News History Gallery
  • NBC News Interactive Newsroom
  • 9/11 Gallery Sponsored by Comcast
  • Bloomberg Internet, TV and Radio Gallery
  • Pulitzer Prize Photographs Gallery
  • Cox Enterprises First Amendment Gallery
  • Time Warner World News Gallery
  • Pulliam Family Great Books Gallery
  • Today’s Front Pages Gallery
  • Journalist Memorial Gallery
  • ABC News Changing Exhibits Gallery
  • Hank Greenspun Terrance on Pennsylvania Avenue
  • The Brancroft Family Ethics Center
  • HP New Media Galley

National Museum of American History – Advertising – Washington, DC

Part of the Smithsonian Institute, the National Museum of American History, also resides in Washington, D.C. Preserving and displaying some of our nations most valued treasures, the museum has nearly 3 million artifacts reflecting our nation’s social, political, cultural, scientific, and military history. Among its archives, a collection devoted to advertising contains upwards of 1600 artifacts. The Warshaw Collection of Business Americana comprises thousands of trade cards, catalogs, labels, examples of packaging, advertising objects, and other business papers and images dating back to the late 1700s.

NMNH pic

The Andy Warhol Museum – Pittsburg, PA

Half art gallery and half history of Warhol’s life, the Andy Warhol Museum is a must see for IMC professionals. Known for his portraits of commercial products and celebrities, Andy Warhol was a legend and leader in commercial and pop art. The museum houses his paintings, sculptures, photographs, films, and illustrations. We believe this stop is perfect for Warhol fans of all extremities. The museum is unique from other Warhol traveling exhibits in two ways; it features rotating extensive special exhibits of his and other artist work, as well as offers visitors fun and interactive activities— such as the ability to create your own screen test— that help one see what it would have been like to be a part of Warhol’s studio.



The Acropolis – Athens, Greece

In the study of ancient history and culture, Greece has been renowned for the advancements the state itself, and its scholars have contributed to modern society. Athens, well known as the birthplace of democracy, is also the birthplace of rhetoric, “the art of discourse that aims to improve the capability of writers or speakers to inform, persuade, or motivate particular audiences.” As democracy rose, so did the need to be an effective public speaker. As members of the polis, all citizens had to be able to speak before and in the legislative assembly, testify in court, and take their grievances before a magistrate. Without lawyers, it was the citizen’s responsibility to be able to make a persuading plea as he represented himself and his family. Some of the most notable scholars of Ancient Greece – Socrates, Plato, Aristotle, Cicero – were all men who were also sophists, teaching their pupils philosophy and rhetoric. Any writer, speaker, or listener, is aware of the contributions Aristotle made in identifying the basic elements of good speech – logos, ethos, and pathos – and Cicero in developing the five canons – invention, arrangement, style, memory, and delivery.

athens ampitheatre

Have you visited any of our travel picks? Share with us your IMC travel experiences in a comment below. Let us know if there are any more hidden travel gems for those who are communication minded. We would love to feature your recommendations in next year’s IMC Travel Guide II.

– Caroline Robinson & Savannah Valade

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