Hello Communication Minded friends, another month has gone by and we are pleased to let you hear from our newest guest contributor, Morgan Fitzgerald. Another fellow alum, Morgan graduated in 2012 from UNCW with a degree in Business Administration with a concentration in Marketing, as well as, a minor in Journalism. After moving back to … Continue reading A new perspective on junk email
What happens when you see an ad on TV? Maybe you glance at it, maybe you half heartedly listen, but more realistically, you’re probably looking at your phone waiting for the commercial to pass. So as you are on your phone, what happens when you click on a link from Twitter, and a pop up … Continue reading A PSA on Experiential Marketing
Wilmington area readers, on behalf of our alum, and also for a good cause, we hope that in addition to rocking the vote this year, you might also find time to Rock for a Cure. This evening will be the 8th annual breast cancer benefit hosted by the UNCW Com Department. Since 2007 the event … Continue reading Help UNCW rock its way to a cure
Whether or not you chose to be politically immersed, technology and social media make it nearly impossible to not be at least slightly literate on current issues. As we scroll through our social feeds we are exposed to a medley of political activity - a campaign ad appears because someone liked a candidate’s page, trending … Continue reading Is Rock the Vote rocking young voters?
Insurance due on the 15th. Client meetings on Tuesday at 2:30 p.m. and Friday at 10:00 a.m. Need to buy a wedding present for this weekend. Call back about doctor’s appointment. Schedule oil change. Email boss back before 4 p.m. today! Sound familiar? A mere scratch on everyday life – probably more accurately, a mere … Continue reading Getting organized: tips for young professionals
It’s hard to imagine where else advertisers could reach consumers when individuals absorb 5,000 ads a day. While some claim this number to be exaggerated, is it really? We are constantly being shown that there is always another outlet into which advertisers can build their exposure into our daily routine. This time, a newly formed power trio has … Continue reading Product placement deal strikes a chord with music industry