A new perspective on junk email

Hello Communication Minded friends, another month has gone by and we are pleased to let you hear from our newest guest contributor, Morgan Fitzgerald. Another fellow alum, Morgan graduated in 2012 from UNCW with a degree in Business Administration with a concentration in Marketing, as well as, a minor in Journalism. After moving back to … Continue reading A new perspective on junk email

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A PSA on Experiential Marketing

What happens when you see an ad on TV? Maybe you glance at it, maybe you half heartedly listen, but more realistically, you’re probably looking at your phone waiting for the commercial to pass. So as you are on your phone, what happens when you click on a link from Twitter, and a pop up … Continue reading A PSA on Experiential Marketing

Getting organized: tips for young professionals

Insurance due on the 15th. Client meetings on Tuesday at 2:30 p.m. and Friday at 10:00 a.m. Need to buy a wedding present for this weekend. Call back about doctor’s appointment. Schedule oil change. Email boss back before 4 p.m. today! Sound familiar? A mere scratch on everyday life – probably more accurately, a mere … Continue reading Getting organized: tips for young professionals

Product placement deal strikes a chord with music industry

It’s hard to imagine where else advertisers could reach consumers when individuals absorb 5,000 ads a day. While some claim this number to be exaggerated, is it really? We are constantly being shown that there is always another outlet into which advertisers can build their exposure into our daily routine. This time, a newly formed power trio has … Continue reading Product placement deal strikes a chord with music industry