Mountain Dew’s new mobile-first campaign is only effective if it can facilitate offline conversation.

Ah, the smell of a fresh and clean new year. There is nothing more inspiring than shaking off last year’s blues and scribbling down some new resolutions. While most of us only think of New Year’s resolutions on January 1st, marketing departments and agencies have been thinking about them since the previous third quarter. The … Continue reading Mountain Dew’s new mobile-first campaign is only effective if it can facilitate offline conversation.

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