Social media clone wars create dilemmas for marketers

Take out your phone and open up Facebook, Instagram, and Snapchat. Seriously, take it out. What do you notice? On mine (I’m using an iPhone), I see similar little circles at the top of each platform’s screen. These circles represent the “stories” feature. If you are not familiar with stories, it gives users the ability …

How Non-Designers Can Learn About Design

Have you ever looked at abstract art and thought, “Nope, don’t get it.” My most recent encounter was with this set of O shaped figures. My roommate described them as onion rings, and I had a coworker say she thought they were acorns. After some research, I found the sculpture reflects the seed pods and …

Inspiring phenomenal women

In 1987 the month of March was officially designated as Women’s History Month. This year, the month – and International Women’s Day – was thrust into the spotlight when organizers from the Women’s March on Washington announced A Day Without a Woman. This new strike was created to show the value females bring to our …

Exploring Pinterest’s promoted pins with Campbell’s

By 2021 digital marketing spend will near $120 billion and make up 46% of all advertising. This new, digital form of marketing was made possible by social media giants like Facebook, Twitter, and Instagram. These companies helped turn the internet into a sharing hub and marketplace by monetizing and perfecting the digital advert. One social …

Mountain Dew’s new mobile-first campaign is only effective if it can facilitate offline conversation.

Ah, the smell of a fresh and clean new year. There is nothing more inspiring than shaking off last year’s blues and scribbling down some new resolutions. While most of us only think of New Year’s resolutions on January 1st, marketing departments and agencies have been thinking about them since the previous third quarter. The …

Learning with Lynda: An affordable resource for young professionals

The year twenty-sixteen started out a little hazy. I had a full-time job; however, I didn’t want to make a career out of it. After soul searching, I decided on digital marketing. So, with my metaphorical compass in hand, I started my journey. It wasn’t long before I stumbled and realized that although I had …

Marketing winners of the 2016 presidential election

Congrats Donald, you beat the odds and proved your own party wrong. The road to the White House for the two presidential candidate nominees was close and fierce. Attack ads and finger pointing took center stage. Thank goodness it is over. This year the candidates spent millions purchasing ad space to feed their message to …

The Must Read Book for Every Twentysomething

If you are looking for a way to invest your college graduation money go to Amazon right now and order The Defining Decade: Why Your Twenties Matter--And How to Make the Most of Them Now by Meg Jay. Why should I read this book? Reading this book will help you make sense of the universe! …

An in-depth look into the cord-cutting trend and what new live-streaming capabilities mean for advertisers

I love TV. The intricate story lines, the relevancy of episodes, and the development of characters are captivating. When you find me with the TV on I am most likely catching up on recorded shows like How To Get Away with Murder or binge watching a new series on Netflix. Seriously, if you need suggestions …

Branded in 1926

Last month my family and I were honored to get together and celebrate my grandma’s 90th birthday. Born in 1926, she has lived through the Great Depression, WWII, the Civil Rights Movement, and the Apollo 11 moon landing. To help her celebrate, we held a party filled with activities honoring her birth year including a …