Social media clone wars create dilemmas for marketers

Take out your phone and open up Facebook, Instagram, and Snapchat. Seriously, take it out. What do you notice? On mine (I’m using an iPhone), I see similar little circles at the top of each platform’s screen. These circles represent the “stories” feature. If you are not familiar with stories, it gives users the ability … Continue reading Social media clone wars create dilemmas for marketers

Exploring Pinterest’s promoted pins with Campbell’s

By 2021 digital marketing spend will near $120 billion and make up 46% of all advertising. This new, digital form of marketing was made possible by social media giants like Facebook, Twitter, and Instagram. These companies helped turn the internet into a sharing hub and marketplace by monetizing and perfecting the digital advert. One social … Continue reading Exploring Pinterest’s promoted pins with Campbell’s

Mountain Dew’s new mobile-first campaign is only effective if it can facilitate offline conversation.

Ah, the smell of a fresh and clean new year. There is nothing more inspiring than shaking off last year’s blues and scribbling down some new resolutions. While most of us only think of New Year’s resolutions on January 1st, marketing departments and agencies have been thinking about them since the previous third quarter. The … Continue reading Mountain Dew’s new mobile-first campaign is only effective if it can facilitate offline conversation.

Learning with Lynda: An affordable resource for young professionals

The year twenty-sixteen started out a little hazy. I had a full-time job; however, I didn’t want to make a career out of it. After soul searching, I decided on digital marketing. So, with my metaphorical compass in hand, I started my journey. It wasn’t long before I stumbled and realized that although I had … Continue reading Learning with Lynda: An affordable resource for young professionals

Marketing winners of the 2016 presidential election

Congrats Donald, you beat the odds and proved your own party wrong. The road to the White House for the two presidential candidate nominees was close and fierce. Attack ads and finger pointing took center stage. Thank goodness it is over. This year the candidates spent millions purchasing ad space to feed their message to … Continue reading Marketing winners of the 2016 presidential election