Last month my family and I were honored to get together and celebrate my grandma’s 90th birthday. Born in 1926, she has lived through the Great Depression, WWII, the Civil Rights Movement, and the Apollo 11 moon landing. To help her celebrate, we held a party filled with activities honoring her birth year including a … Continue reading Branded in 1926
branding
How to “Sprout” new brand and product names
When you meet someone for the first time, you introduce yourself with a handshake - brands introduce themselves with their name. The way the text reads, the way it sounds when you say it, and the connotation the name evokes, are the first interactions you have with a brand. And if first impressions really are … Continue reading How to “Sprout” new brand and product names
Making the right impression with your promotional products
Do you want a new reusable water bottle? Sure. How about a coupon off your next purchase? Yes. What about a free USB drive? Absolutely, I’ll take that too. Sunglasses? A koozie? A beach bag? Yes, yes, and yes. To a college student, young professional, or really anybody for that matter, we all love free … Continue reading Making the right impression with your promotional products
Let’s get personal
What do polar bears, NASCAR, the Olympics, and now Brandon, Kendra, Alex, Zoey, and possibly you have in common? Well until the end of August, the answer is Coca-Cola. In the midst of another ingenious campaign, this time Coke is sponsoring none other than you. Coca Cola’s “Share a Coke” campaign has swapped out the … Continue reading Let’s get personal
How do you see the world?
They say you are what you eat. But what about what you see? Do you see a commercial as an annoying transition in the middle of your show? Or do you see a spot that adds to your entertainment? What about your social media page? Do you see it as a way to avoid your … Continue reading How do you see the world?
Communication Minded 