The man behind Burt’s Bees

Quick update: Today is our first bye week until Savannah returns in October. However, if I find something newsworthy and interesting I will write a quick post to share with you – this may include anything from an infographic to a book review to a movie recommendation.

This week I thought it would be appropriate to cover Burt’s Bees. If you have been keeping up with the news you know Burt Shavitz, the mountain man co-founder, who became the brand face of Burt’s Bees, passed away this week. It was his unique look, back-story, and personal values that propelled the business from a two-person operation to the corporate company we know of today.

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I highly recommend you check out the documentary Burt’s Buzz – available on Netflix. It focuses on Burt’s life (which is fascinating) and how it played a role in creating the brand’s story. It also gives insight into how the company used him as a brand mascot and how he continued playing a part in the company’s promotion even after he “officially” left.

-Caroline Robinson

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